Ok, let's get straight to the point. Either there is no desire for your product or service or you are not in front of the right people at the right time.
Every day more communication channels are opening up for more businesses to gather more information on their customers. It is getting easier and more effective to design & develop products and services for which consumers are willing to get at any price.
Understanding the information is winning half the battle. Innovation causes new strategies to evolve, creating new ideas, improving product usability while improving user experience... in essence providing a solution to a problem that is in high demand. But then what? Then communicate the solution to as many people in the shortest amount of time when they most want to hear it